Ever notice that in most YouTube exercise demos, the trainer spends significant time talking before actually showing how the exercise is done?
Many viewers surely click out as a result.
To personal trainers wanting to create YouTube demonstrations of exercises:
• Visitors do not want to wait around to see the demo.
• The demo should be shown within 10 seconds of the video starting.
• Visitors WILL close out and move onto the next video for that same exercise if the demo isn’t started within 30 seconds.
• Some will click out even after 20 seconds.
I’m a former personal trainer who a few years ago had been viewing YouTube demonstrations of exercises because back then I was a fitness writer for multiple clients.
I would have loved to have seen someone immediately perform the exercise – within five seconds of the video starting.
People who view YouTube exercise demos want to see the exercise.
I’m willing to bet that few YouTube viewers want to hear a litany of reasons why the exercise should be done; which muscles it uses; where it should be done and the price of beans in China – all before actually seeing how the exercise is performed.
Trainers must ask themselves WHY a person seeks out a video in the first place.
If they want to know WHY the exercise should be done, its benefits, which muscles it works, etc., etc., they won’t be searching YouTube for this information.
Instead they can get it off of any decent fitness blog.
The trainer doing the exercise demo should immediately get down to business, and then, AFTER a full demonstration, give the dissertation in case any viewers actually want to sit through it all.
Many questions that a viewer might have will be answered in the demonstration!
Every once in a blue moon I did come across a YouTube exercise demo in which the trainer or a fitness model begins performing the exercise within three seconds of the video starting.
It’s unbelievable how much time many trainers will take up yakking away before showing the exercise.
Or sometimes, there will be two people in the video, and they’ll be discussing the exercise with each other instead of just doing it. For Pete’s sake.
The discussions are replete with all sorts of arm and hand gestures, facial expressions, different angles from the cameraman – but no demo of the exercise in sight.
Of course, they’ll finally show you the exercise, but only after you’ve sat there wondering when, oh when, are they going to show the exercise!
Now you may be wondering why I needed to view exercise demos if I’m a former personal trainer.
The No. 1 reason is because I did not know the name of every single exercise ever “invented.” Just like a doctor does not know the name of every single medication invented.
There are exercises that I’m familiar with, but don’t know that they come with some unusual names.
So when I come upon these names, I do a YouTube search on them. When I see the exercise being performed, I immediately recognize it; I just didn’t know it went by that funky name.
Another reason I have visited YouTube for exercise demos is to see other peoples’ variations of certain routines, which can have differing interpretations.
But this isn’t about me; it’s about the big question: Why are the trainers who create these demos so driven to beat around the bush when it comes to demonstrating the exercise?